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Google Ads systems that turn ad spend into pipeline, not just clicks.

I build Google Ads systems that put your pipeline on autopilot. Campaigns, landing pages, revenue reporting, and everything in between.

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Driving pipeline for leading B2B SaaS companies

LuminousAirOpsOpkeySharpistGoJoeISMS.online
Who I am

Trusted by B2B SaaS leaders who needed pipeline yesterday.

I'm a Google Ads specialist for B2B SaaS. After 8+ years across agency and in-house, I take over your paid search end to end, one senior operator on the account, and turn ad spend into qualified pipeline you can predict.

$8M+
Google Ads spend optimised
25+
B2B SaaS brands run
8+ yrs
Running paid for B2B SaaS
Why choose us

Most Google Ads accounts run in disconnected pieces. Mine run as one system.

The pieces all exist. The budget is live. What is missing is one connected system that ties them together. That is what I run.

Spread thin
SEO Content Google Ads Landing pages Email Reporting You
You're running the whole marketing stack. Google Ads is one more plate to spin, and it never gets the focus it needs.
One owner
You
Grouts
CampaignsLanding pagesBiddingTrackingReporting
One connection. I take the whole Google Ads channel off your plate and run it as one system.
What I do

How I generate your pipeline.

01

Campaigns that capture demand

Google Ads campaigns structured around buying intent, so budget lands in front of people actively looking for what you sell, and the wasted searches get cut.

Full-funnel
Search, Demand Gen & YouTube
02

Turn clicks into demos

The click you paid for is wasted on a weak page. I build and test the landing pages and ad copy for you, so the message matches the search and the demo form gets filled. No dev tickets, no waiting on your team.

Off your plate
Pages + ad copy, built for you
03

Right budget, right buyer.

Weekly optimisation against your real pipeline. Bids, budgets and audiences follow the accounts that turn into revenue, so spend compounds where it works.

Weekly
optimisation cadence
Testimonials

What clients say.

“

Before partnering with Grouts, we did not achieve any positive results with Google Ads. Grouts came in, built everything from the ground up, and within weeks we were seeing results.

Andre Stoorvogel
Head of Marketing · Workwize
“

Working with Roman has been a game-changer for our paid search efforts. We now have clear end-to-end reporting and a much deeper understanding of our results.

L. De Ciantis
Senior Director, Demand Gen · Opkey
“

Roman and his team completely transformed our paid ad programme, taking charge of all of our channels from day 1 and driving results immediately.

Aaron Lumnah
Head of Demand Generation · TrustCloud
“

Roman worked with us for a quarter while we were searching for a new full-time employee. He did an amazing job in three months and fully took over two of our brands' Google Ads management.

Canberk Beker
Group Global Head of Paid
“

Working with Roman has turned out to be the perfect fit for us, we needed someone with a high level of dedication to our account and the internal resources to support him.

Samy Barbier
SVP of Marketing · Adriel
“

GoJoe was struggling to fully understand the impact of its PPC advertising. We lacked the attribution and the expertise to organise and run separate campaigns, Grouts gave us both.

Ed Langford
GoJoe
Success story

How an AI workflow platform turned Google Ads into a pipeline channel.

Results · 3 months
$693k
qualified pipeline generated on $46k of Google Ads spend.

AI workflow platform · B2B SaaS

Problem

The team needed expert support to run campaigns properly and scale Google Ads into a predictable pipeline channel. They lacked the frameworks, targeting strategy, and optimisation process to grow qualified pipeline efficiently.

Solution

Cleaned up conversion tracking, tightened keyword targeting, expanded the structure with new segments and tactics (Demand Gen, YouTube), and launched fresh ad-copy tests and new landing pages to lift relevance and conversion.

Result

$693,000 in qualified pipeline in 3 months on $46,000 of spend, turning Google Ads into a reliable, scalable pipeline channel.

Case studies

You're in experienced hands.

3×
Paid-search conversion rate, lifted in 6 months.
Compliance & security platform
2.4×
ROAS, with $310k in revenue generated.
Device-management platform
−56%
Cost per acquisition, cut in 6 months.
Corporate wellness platform
How we work

From audit to a pipeline that runs itself.

Month 1

Build & Launch

I audit the account, fix conversion tracking, and rebuild the campaign structure around buying intent, with every core system live.

Month 2

Learn & Amplify

I run structured tests across ad angles, landing pages, and offers, then double down on what your market responds to.

Month 3+

Scale

I cut what isn't working and compound budget behind the winners. The account stays efficient as pipeline grows month on month.

FAQ

Your questions, answered.

How fast will I see results?+

Structural fixes (tracking, wasted spend, negatives) land in the first 2-3 weeks. Meaningful movement on cost-per-demo and pipeline typically shows over 30-90 days as tests compound.

What makes this different from a Google Ads agency?+

You work directly with one senior specialist doing the actual work. I optimise for qualified demos and pipeline, not clicks.

Who is this for?+

B2B SaaS companies spending $15K+/month on Google Ads with a sales-led funnel, where the channel has stalled or you can't tie the spend to pipeline, and you want a senior specialist to own it.

Will you handle landing pages?+

Yes. I audit your landing pages and flag what's costing you conversions on every account, because a weak page wastes the click. On the full-service engagement, I build and run dedicated pages too.

Do you also manage Bing / Microsoft Ads?+

Yes, Microsoft Ads (Bing) is supported alongside Google, where it makes sense for your audience and budget.

How much of my time does it take?+

Minimal, an onboarding deep-dive up front, then a short bi-weekly check-in. No fixed contracts, and a 30-day money-back guarantee. The system is built so you get the outcome without managing the operator.

Let's talk

Book a call today.

Book a call. We'll look at your account, find where budget is leaking, and map what a Grouts system would do for your pipeline.

Book a call